SEO is one of the most important aspects of your online presence. When interested customers come looking for the services and products you sell, are they able to find your business, or do they end up straight at your competitors' sites? By raising your search engine ranking, you'll experience a number of important benefits.
Today's Customers Do Their Research
61% of today's customers do research online before committing to a purchase--especially when it comes to big ticket items or major services. They want to know that they're getting quality products and services that will genuinely serve their needs, not just half-done options that sort of fit the bill. Making contact with customers during the research process helps improve their confidence in your business and ensures that when they are ready to make a purchase, they'll think of your business.
Being on the First Page Matters
75% of people don't scroll past the first page of a Google search. If your business isn't on that critical first page, you're going to miss out on a lot of potential traffic! In order to increase your search ranking for a wider range of criteria, turning to content creation is one of the most effective ways to boost your online presence.
It's Not Just Paid Results
Okay, your organic reach isn't as high as you'd like for it to be, but since you're opting for paid ads, too, does that really matter? Paid ads are sure to get your business in front of customers' eyes! Unfortunately, 70-80% of searchers ignore the paid ads and scroll straight on down to the organic search results.
Raising your business's search engine ranking remains the most effective way to get you noticed online. By improving search engines' ability to find your business, you make it easier for customers to find your business, too.
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