Why SEO is So Important for Businesses
Search Engine Optimization is still of major importance to businesses of all sizes. SEO is focused on creating content that focuses on certain keywords and phrases. The goal of SEO is to get your web pages listed higher on Google (and other search engine) result pages. The higher you rank on a results page the more likely a user will click through and visit your page and engage with you. These numbers show why focusing on SEO is important for businesses that want to rise above their competition, elevate their brand, and ultimately increase revenue.
Do you know what that figure represents? The amount of searches done on Google alone in a single year. Other search engines exist, but Google is by far the most important search engine to focus on. Ranking high on their results page is going to mean you are seen by a lot of people. This will ultimately raise revenues and create organic brand awareness.
Most Searches Don't Get Past the First Page
Of those two trillion annual searches, very few of them will get past the first page of results. In fact, 75 percent of searches do not get past the first page of results. If your web pages aren't ending up on the first result page, they likely won't be seen. It is of the utmost importance to get your pages on the top of the results page.
Most Users Ignored Paid Ads in Favor of Organic Links
It is true. Over 70 percent of people will skip clicking on paid ad links in favor of the organic link. Yes, you can pay for ad links at the top of a results page, but people don't want to click on an ad. They want to click on links that are the best matches to the terms they were searching for.
SEO is an ever evolving field, but it is still vital to the success of a modern business. Please contact us to learn more about SEO and our services!
By Scott Davis
Founder of ScottCanBrand and Fueled Exotics